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VP, System Analyst Marketing Automation

Posting Date:  19-Mar-2023

Alexandra, Singapore, Singapore

Company:  3677

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

Group Technology and Operations (GTO) provides software and system development, information technology support services and banking operations.  

We have centralized and standardized the technology components into Singapore, creating a global footprint which can be utilized for supporting our regional subsidiaries and the branches around the world. We operate and support 19 countries with this architecture to provide a secure and flexible banking infrastructure. 

Our Operations divisions provide transactional customer services for our businesses while also focusing on cost efficiency through process improvements, automation and straight through processing. 

Job Responsibilities

As the System Analyst, you will be responsible for the end-to-end software development in the data analytics domain (which could be projects, quarterly change requests, L3 production fixes).

This includes requirement analysis, solution design, development, implementation, testing and support. You will be expected to work on Retail Campaign Platform (RCP) and Interfaces.

You will also be responsible for quality assurance of the team’s delivery in conformance with the Bank-defined software delivery methodology and tools. You will partner with other technology functions to help deliver required technology solutions.


Key responsibilities include:

  • Analyse user requirements and convert requirements to design documents
  • Develop system documentation to capture key design decisions
  • Communicate complex technical issues to business users in a language they understand
  • Create solution options to meet business requirements
  • Engage user to achieve concurrence on technology provided solution. Conduct review of solution documents along with Functional Business Analyst and Business Unit for sign-off
  • Create technical documents (functional/non-functional specification, design specification, training manual) for the solutions. Review interface design specifications created by development team
  • Perform design and development of applications according to change requests and project requirements
  • Participate in selection of product/tools via RFP/POC.
  • Perform detailed estimation of projects and change requests
  • Review test strategy and functional test cases created by testing team
  • Monitor and manage risks /issues related to requirements and scope creep
  • Work with production support team members to conduct root cause analysis of issues, review new and existing code and/or perform unit testing
  • Continuously work to optimize the production run time of IT applications
  • Execute continuous service improvement and process improvement plans



Job Requirements

Functional Requirements

  • Strong functional and end-to-end solutioning experience in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)
    • Data source integration and event sourcing
    • Targeting and segmentation
    • Campaign and offer eligibility and prioritization
    • Channel integration and delivery
    • Closed loop analysis and fulfilment initiation
    • Request and approval process for the new campaigns/offers
  • Good business domain knowledge in the Financial Services industry


Technical Requirements

  • Adobe Campaign. This should be based on hybrid solutions comprising both on-premise and cloud components
  • Adobe Analytics (good to have)
  • Unica Campaign, SAS Marketing Automation, Salesforce Marketing Cloud (good to have)
  • Associated technologies for integration e.g. SMPP, Adobe SDK/API
  • Associated technologies for customization e.g. Java, Javascript, SQL, XML, data modelling

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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