Operation Marketing Manager

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job description summary

The Operation Marketing Manager is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information.

Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results.

Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Job Responsibilities

• Develop and execute marketing programs targeting customer, prospect and internal audiences.

• Work closely with the digital marketing, direct marketing, branch marketing and client management teams to maximize marketing opportunities.

• Support line manager to develop full year marketing plan for core consumer lines of business.

• Collaborate with outside agencies and key internal stakeholders to develop marketing materials and collateral.

• Manage external agencies regarding campaign requirements, creative specifications, artwork and artwork preparation, schedules, and delivery dates.

• Maintain brand standards and ensure consistent use of name, logo and brand attributes.

• Ensure the message and tone of all communications is consistent with brand standards.

• Maintain creative library and approval documentation.

• Participate in the research and identifying of new potential products and new industries.

• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

• May have responsibility for planning, budgeting and policy formulation within area of expertise.

Job Requirements

• 5-6 years marketing/branding/multichannel experience, at least 1-2 year in manager position. Prior experience in banking industry or advertising agency is an advantage.

• High degree of proficiency with PC platform and tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, & Acrobat), Microsoft Office

• Understanding of HTML, Javascript, JQuery an asset Web content management experience

• Proficiency in creative design of marketing collateral Proficiency in design for digital platforms

• Proven ability to manage multiple projects in a fast paced environment; demonstrated organizational skills

• Experience in campaign development and tactical execution

• Experience in working with external agencies, including creative, data and production vendors

• Demonstrated digital marketing competence across search, display, paid media and measurement

• Outstanding problem solving/analytical skills enabling expedient resolution of issues

• Demonstrates excellent communication skills with all levels of employees, management, and clients

• Some knowledge of traditional print practices including: layout, typography, and colour.Education

• Bachelors/University degree or equivalent experience

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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