Digital Acquisition Manager

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Summary

The Digital Acquisition Manager will drive UOB Vietnam’s digital sales growth by leading end-to-end digital acquisition strategies for CASA, credit card, unsecured lending products. This role requires a strong sales-driven mindset, expertise in performance marketing, digital media channels, and MarTech tools. The ideal candidate will have a solid background in digital sales, with a proven track record of scaling acquisition efforts efficiently while optimizing conversion and cost-effectiveness.

Responsibilities

• Develop and execute high-impact digital sales strategies to acquire quality CASA, credit card, unsecured lending customers at scale.
• Lead multi-channel acquisition campaigns, optimizing performance across paid, earned, and owned media.
• Define and optimize end-to-end acquisition funnels, ensuring a seamless digital customer journey from awareness to conversion.
• Performance Marketing & Media Optimization
• Oversee media buying and platform strategies, ensuring cost-efficient acquisition with optimal targeting
• Continuously optimize cost-per-acquisition (CPA), conversion rates, and return on ad spend (ROAS).
• Utilize MarTech and digital analytics tools to measure and enhance acquisition performance.
• Data-Driven Optimization & Customer Journey Enhancement

• • Leverage analytics to drive performance insights, campaign optimizations, and strategic decision-making.
  • Identify opportunities to enhance the onboarding journey and improve customer experience across digital touchpoints.

• Cross-functional collaboration & Strategic Alignment

• • Work closely with internal stakeholders (Marketing, Product, Data Analytics, IT and Regional Teams) to align acquisition efforts.
  • Integrate new digital acquisition innovations to enhance efficiency.
  • Stay updated on industry trends and regulatory changes, ensuring compliance with internal governance and external regulations.
  • Adopt standardized reporting, performance tracking, and compliance measures for digital acquisition.

Qualifications

• 4+ years of experience in digital sales, digital acquisition, or performance marketing, preferably in banking, fintech, or e-commerce.
• Proven track record in digital sales growth, with hands-on experience in optimizing acquisition funnels, conversion rates, and CPA.
• Expertise in media buying, digital platforms, MarTech tools, and customer acquisition strategies.
• Experience in working with external digital ecosystems.
• Data-driven mindset with strong analytical capabilities and proficiency in marketing automation tools.
• Strong leadership and stakeholder management skills, with experience leading cross-functional teams. 

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.