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Manager, Strategic Communications, Brand & Customers Insights

Posting Date:  07-Jan-2022

Hong Kong Island, HK

Company:  United Overseas Bank Limited (Hong Kong Office)

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Strategic Communications and Customer Advocacy function works closely with all functions across the Group to protect and to promote the reputation of UOB. Through our thought leadership, stakeholder and community engagement programmes, we ensure that UOB’s presence, relevance, insights and understanding are seen and felt by our colleagues and customers, wherever they are. We also strive to turn our customers into advocates through our consistent and considered approach in delivering reliable and distinctive customer service.

Job Responsibilities


  • Provide support for building UOB brand in Hong Kong through different programmes and initiatives such as Art Central and UOB Art in Ink Awards to elevate the brand to the next level in alignment with the relevant internal guidelines such as UOB Corporate Identity Guidelines


Strategic Communications

  • Provide support for safeguarding and promoting the bank reputation through stakeholder engagement via internal and external communications in compliance with all relevant internal and external protocols and policies such as Group Strategic Communications Protocols and Procedures, Group Policy on Media Communications and Group Social Media Policy.
  • Be responsible for the implementation of MyUOB story upload and develop content such as MyUOB stories and eDM to keep colleagues informed about the latest developments and initiatives of UOBHK
  • Engage media and assist in generating earned media coverage so as to align with the Group’s key strategic focuses such as progressive solutions, connectivity and sustainability to maximise the Bank’s exposure in the space of earned media
  • Generate content and assist in generating social media posts riding on the Group’s social media platform to amplify UOBHK’s achievements and developments


Marketing and Public Relations

  • Provide support to create marketing materials and PR events including but not limited to website maintenance and the related enquiry handling, corporate merchandise development and production and corporate/media events


Corporate Sustainability

  • To develop and implement both online and offline art-related programmes such as the UOB Art in Ink Awards and the community outreach activities under the UOB Art Academy and UOB Art Explorer as part of UOB Sustainability efforts and alignment with the Group’s CSR strategy


Third-party liaison

  • Liaise with third parties including media, artists, vendors, agencies, beneficiaries and related stakeholders


Job Requirements

  • University graduate
  • Experience in running corporate events
  • Good presentation and communication skills in both English and Chinese
  • Detail-minded with good problem solving skills

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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