FVP/VP, Segment Program Manager, Business Banking

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

Job Responsibilities

Develop and Implement Product Marketing Strategy

• Create a comprehensive strategy and materials that engage target audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Craft Compelling Product Messaging: Develop messaging and positioning that differentiates our products in the market.
• Develop and implement marketing campaigns to promote UOB Business Banking products and services
• Project Management of Cross-Functional Initiatives: Ensure alignment and effective communication among all stakeholders while managing cross-functional projects.
• Conduct Market Research: Identify client needs and market trends to develop a competitive positioning strategy.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey core strategies to management

Content & Communication

• Develop effective communication strategy for above the line and below the line marketing, both digital and conventional
• Create marketing materials including flyers, eDMs, articles, social media content, website content, client testimonials and etc.
• Develop and manage digital campaigns to encourage lead generation and online conversions
• Regular optimization and update of UOB Business Banking’s materials to ensure that all information are up to date
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.

Monitoring & Tracking

• Ensure effective use of marketing budget across various channels
• Regular stock take of UOB Business Banking’s marketing materials and premium gifts
• Effective monitoring of marketing strategies e.g. click-through rate, impressions, conversion rate, acquisition cost etc.

Job Requirements

What You’ll Need To Succeed

• Extensive Experience: A minimum of 7 years in product marketing, strategy, content marketing, or related roles—preferably in the financial industry. Experience in a marketing environment is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to analyze data (SQL knowledge is a strong plus), translate data into actionable insights, and support content strategies and value propositions.
• Innovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creatively.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and Product Knowledge: Familiarity with products and services provided by the financial / banking industries
• Technical Proficiency: Knowledge of marketing automation tools, CRM systems, and analytics software is an advantage.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.