Senior Officer - Manager, Marketing Services (CPP) Analyst, Personal Financial Services

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Job Responsibilities

• Work closely with Product and Segment Managers to execute marketing campaigns to meet sales and financial business objectives through marketing programs that cross sell banking relationships into the PFS Lines of Business. This role will work closely with our key partners such as Legal, Compliance, Decision Management, Finance and Channel execution teams.
• Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
• Meet deliverables addressing: elements of the program, product profit and loss P&L, end-to-end and operational readiness, uniform key analytics and metrics to support existing customer marketing programs.
• Partner with product and segment managers on marketing strategy and execution plans.
• Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including marketing brief process; offer fulfillment, internal communications to the field.
• Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.
• Manage program fulfillment and offer management including client inquiries regarding promos or campaign fulfillment.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the firm, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Job Requirements

• Experience in program management
• Experience in retail banking and/or credit cards businesses
• 1 - 4 years’ experience
• Proven analytical, project and process management skills
• Solid organizational skills and ability to manage multiple projects at one time
• Excellent interpersonal skills Excellent written and verbal communications skills, with ability to interact appropriately with people across different functions and multiple levels across organization
• Excellent digital marketing competence across search, display, paid media and measurement.
• Education: Bachelors/University degree or equivalent experience

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.