VP2, Digital Marketing Analyst

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

Retail Marketing supports business products and segments across Personal Financial Services, working closely with internal stakeholders to drive business objectives including customer acquisition, deepening of product penetration and omni-channel engagement of the existing customer base.

Job Responsibilities

• Responsible for developing, implementing and executing strategic digital marketing initiatives for PFS products acquisition, engagement and cross-sell initiatives.
• Plan and launch optimised online adverts and content marketing through digital media platforms to increase product and brand awareness.
• Collaborate with Product and Digital Banking teams to deliver initiatives to support annual targets.
• Media & Creative-savvy: Work with creative and media agency to ensure implementation of initiatives, cost and effectiveness.
• Work with internal stakeholders, eg: compliance, legal, strategic communications to get clearance for marketing communications.
• Performance marketing: tracking, reporting, analytics and optimisation of campaigns/creatives.

Job Requirements

• Minimum 8 years of experience in related field
• Able to exercise clear and concise written and verbal communication
• Ability to multi-task and work under minimum supervision and adjust priorities quickly as circumstances dictate
• Demonstrates problem-solving and decision-making skills
• Lifecycle Marketing and customer journey knowledge and strategies
• Up-to-date with digital marketing and social media trends
• Data analytics knowledge and skills
• Knowledge of banking and payments landscape
• A team player, proactive, performance driven, flexible and agile to changes

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

Competencies