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MGR, Business Planning Analyst, Personal Financial Services

Posting Date:  22 May 2023

Kuala Lumpur, Wilayah Persekutuan, MY

Company:  United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities


  • Manage expense related matters pertaining to the business and ensure optimization of marketing dollars.
  • Analyze acquisition and revenue generated from marketing activities to determine effectiveness.
  • Analyze, interpret and report data trends, against key performance indicators, and provide optimization from bid/budget adjustments to audience targeting to drive actionable media decisions, for the best possible ROI
  • Provide thought leadership in areas relating to acquisition, revenue, expense and data management to drive business outcome.
  • Independently designs/analyzes complex reports to satisfy management requirements.
  • Duties include writing detailed and complex specifications for new report programs, spreadsheets, or other devices.
  • Deals with variable issues with potentially broader business impact.
  • Manages or directs resources/work/ projects and leading or mentoring other employees. Integrates in-depth understanding of business needs with reporting tools and methodologies.
  • Applies good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function / job family.
  • Independently deals with most problems and has some latitude to solve complex problems.
  • Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices.
  • Moderate but direct impact through quality and timeliness of services provided that effect own team and closely related teams. Applies project management skills.
  • Makes judgments based on the analysis of factual information.
  • Interprets data and results through the use of professional judgment.
  • May occasionally provide informal guidance or on-the-job-training to new team members.
  • Utilizes developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Job Requirements

  • 2-5 years relevant experience
  • Bachelor’s/University degree or equivalent exp
  • Proficient in Adobe Marketing Cloud suite, Excel and Google Suite applications.
  • Self-starter, able to work independently and in a team environment. Up to date with Digital Industry trends, up and coming platforms, and marketing tools.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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