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MGR, Digital Acquisition Intermediate Analyst

Posting Date:  20 Nov 2023

Kuala Lumpur, Wilayah Persekutuan, MY

Company:  United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

The Digital Acquisition Intermediate Analyst (Manager) is a strategic professional who stays abreast of developments within their own field and contributes to directional strategy by considering their application in own job and the business. Requires basic commercial awareness and understands the various aspects of digital marketing, performance marketing and optimizing growth.
The candidate should have developed communication skills and an eye for detail. Diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers or partners. Fluent in English, the candidate should be comfortable reviewing or revising marketing communications materials for campaigns, and assets from other business units. The candidate should also provide advice and counsel related to the technology or operations of the business. 


> Influence decisions regarding development of creative assets, channel testing strategy and advise on the business on which products should be marketed/tested and test design.

> Oversee the performance of digital marketing campaigns and provide advice/solutions to optimize growth

> Comfortable with managing paid ads and liaising with performance marketing agency, well-versed with Google Analytics, marketing tags and pixels

> Assist the AVP/VP with managing the marketing budget and tracking invoices from agency and vendor

> Develop and execute digital marketing campaign strategies and owns acquisition forecasting and performance reporting for campaigns

> Accountable for achieving campaign and business goals

> Optimize creative assets, content and acquisition landing pages to generate business results tied to KPIs

> Oversee quality assurance in ad copies, landing pages and site links pre and post campaign launch

> Document and manage quality assurance and record retention as per the process manual as required for business audit on a quarterly basis

> Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding the Bank, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgement regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Job Requirements

> 2-3 years of experience in a digital marketing or performance marketing role; experience in online paid media, SEO, SEM; banking experience is a plus.

> Candidate must be fluent in English and is comfortable reviewing and revising copy material and marketing asset.


> Bachelor/University degree

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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