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Posting Date:  09-Oct-2021

Kuala Lumpur, Wilayah Persekutuan, MY, 50738

Company:  United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities


You will be part of a very vibrant and dynamic team at the heart of the new UOB Digital Banking that is innovating the way the customers engage with bank through the most customized experiences possible. In joining the Engagement Lab as a Data Analyst, you’ll be in a key role that helps deepen the customer interactions by applying advanced data analytics.

We will be expecting you to have extensive experiences in data analytics in retail banking field – developing models, segmentation, campaign analytics, from structured and unstructured sources and performing deep-dive analysis to derive data-driven decisions.


  • Strategize and operationalize the day-to-day UOB Mighty Insights for UOB Mighty through data to understand customer behavior and user lifecycle - from on-boarding to usage and portfolio management;
  • Manage the development and implementation of Insights by converting data into actionable points for users:
    • Identify key underlying drivers for growing customer engagement and business opportunities, and recommend a clear action plan going forward.
    • Behavioral segmentation based on customer journey, profiles, transaction patterns, and app activities that will lead to highly personalized customer insights.
    • Design and monitor A/B testing and various engagement activities.
    • Actively design, develop and execute marketing as well as notification campaigns.
    • Perform deep-dive analysis to solve various business problems arising from marketing, dynamic incentive programs, and campaign management.
  • Aim to achieve customer satisfaction by enabling a seamless experience to the users' day-to-day life with suggestions, recommendation, feedback and etc through Mighty Insights

Job Requirements

  • Analytical mind with sound business insights. Ability to translate the business problems and requirements into analytics solutions.
  • Knowledge of CRM platforms, campaign management, and A/B testing.
  • In-depth knowledge of digital banking, banking products and the overall industry a strong plus
  • Good verbal and written communication skills.
  • University degree
  • Minimum 3 years working experience in CRM or marketing, preferably in financial industry.
  • Self-motivated. Can-do spirit.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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