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Posting Date:  24-Sep-2019

Raffles Place, Singapore, SG

Company:  United Overseas Bank Limited
About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We serve customers across the region where they will enjoy a fully digital experience which is intuitive, transparent and engaging – from the moment they apply, to opening an account, through to their everyday lifestyle needs. Every interaction will be designed to deepen the customer relationship through meaningful conversations and personalised engagement.


The business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners.


The focus for UOB’s Digital Bank is engagement and this guides the whole experience for our customers.

Job Responsibilities

The role will be the key Group liaison for Thailand.

This individual will work closely with the Thailand marketing team to manage the marketing calendar, initiatives and digital campaigns to drive online acquisitions.

Entrepreneurial by nature, those to be considered will be on an upwards trajectory in their careers and will relish the prospect of proving themselves within a challenging business environment. The ideal candidate will bring experience running digital acquisition campaigns and will have worked within a setting with digital marketing.

This is an individual contributor role and will report directly to the Head of Marketing.

Job Requirements

The ideal candidate will have 8 -12 years’ experience and can demonstrate hands-on experience with brand strategy, integrated consumer communication, direct-to-consumer marketing including interactive web-based programs and consumer research.

  • Possesses comprehensive branding and marketing skills from broad-reach advertising to highly targetted direct marketing across all relevant marketing channels and platforms.  Armed with a good understanding of how digital media is consumed with strong experience in media mix strategy and ROI tracking.
  • Both strategic and creatively minded with a strong consumer focus, with demonstrable insight into market needs, both now and in the future, ensuring that the business is well positioned to capitalise on emerging trends and opportunities.
  • Entrepreneurial and resourceful by nature, an excellent communicator and influencer, with the ability to forge critical relationships. 
  • Experience in managing marketing communications deployment across the region with an ability to manage a governance structure, content library and engagement protocol preferred.
Be a part of UOB Family

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