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AVP, Network Partnerships & Strategic Marketing, FDI Advisory, Group International Management

Posting Date:  09-Jan-2022

Raffles Place, Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

UOB's FDI Advisory Unit serves as an one-stop shop dedicated to helping companies set up regional operations in Asia. In addition to UOB's full suite of financial solutions, our close collaboration with government agencies, trade associations and professional service providers enables us to offer holistic, customised solutions to your business. Through our ten UOB FDI Centres across Asia, we harness the strengths of UOB's extensive network and deep local knowledge to help lower the barriers for your cross-border’s expansion.

Job Responsibilities

You are part of a team responsible for strategizing and engaging partners as well as developing and executing marketing plans for key markets especially China. 

You will be engaging external & internal partners that will

a) generate quality leads,

b) support FDI Advisory in engaging and servicing clients and

c) support the branding and marketing of the bank’s FDI Advisory

You are expected to provide inputs and ideas on the strategy and framework for prioritizing & engaging the partners.  This includes quantifying & qualifying the contributions of the key partners and developing engagement plans for them.  Thereafter, you will help execute the engagement plans, monitor the KPIs of these collaborations and provide regular reports on the collaboration efforts.

You will also support the development and execution of marketing plans. This includes identifying and prioritizing the marketing channels and medium. You would also help organize events and develop and distribute content that builds mindshare for the bank’s FDI Advisory services.

Job Requirements

  • Experience in engaging and helping Chinese companies set up in ASEAN
  • Knowledge of marketing channels in China & how to use them to reach out to Chinese businessmen and executives
  • Business acumen to understand FDI’s partnership requirements and develop and execute strategies to engage them
  • Ability to build rapport and mindshare with the partners and appreciate the desired outcomes of the partners. 
  • Ability to identify, establish and jointly undertake activities with the partners that supports FDI Advisory’s targets and desired outcomes.
  • A proven track record in the development of global or regional ecosystem facilitating cross border investments and ability to advise corporates on regional investments 

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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