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Posting Date:  09-Feb-2021

Raffles Place, Singapore, SG

Company:  UOB Asset Management Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

UOB Asset Management is a leading Asian asset manager with award-winning investment expertise in fixed income and equities. Headquartered in Singapore, we offer global investment management expertise to individuals, institutions and corporations from a regional network spanning Thailand, Malaysia, Brunei, Japan and beyond. Our comprehensive product suite includes innovative solutions covering retail unit trusts, exchange-traded funds and customised portfolio management services.

Digital Channel

This role is part of UOB Asset Management’s Business Development team. He/ She is responsible to drive the digital marketing, social media and content marketing strategy for the company and be required to work closely with our technology partners and regional offices to achieve our strategic objectives as a regional fund management company in Asia.

  • Strategise, design and execute the digital marketing and social media plan (i.e. leveraging on Martech capabilities where possible) to support business objectives.
  • Oversee all aspects of social media, influencer and performance marketing, including strategy development, community management, content planning, paid media performance optimization and crisis management. 
  • Establish key metrics; develop and deliver both regular and ad-hoc reports and dashboards. Draw insights from business analytics to measure effectiveness of campaigns and refine upcoming engagement strategies, as well as provide data that drives business decisions at the country and group level.
  • Proactively test and recommend ways to improve campaign performance. Champion best practices and trends for digital marketing in Singapore and the region.
  • Oversee all aspects of digital marketing campaigns to support UOBAM Invest investment app and web platform, analytics and automation for Singapore and the region.
  • Implement and coordinate digital campaigns within Singapore and our subsidiaries in the region to drive customer engagement, leads and acquisitions.
  • Manage all digital assets including maintenance of the company’s website, app and corporate advisory platform.

Job Requirements


  • The ideal candidate should have a recognised degree in Digital Marketing, Communications, Business or Finance with minimum 12 years of relevant experience and demonstrated success within similar field.
  • Strong product knowledge and knowledge of the financial services industry would be an advantage.
  • Track record in Martech, digital and performance marketing.
  • Excellent command of English, exceptional writer/editor and a good eye for visual communications.  
  • Experienced and comfortable working across different media: video, copywriting, infographic creation, thought-leadership content, etc.
  • Excellent in organisation and planning with a detailed eye.
  • Good relational and interpersonal skills, able to partner and work with stakeholders across the organisation to deliver results in a fast-paced environment.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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