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Posting Date:  05-Apr-2021

Raffles Place, Singapore, SG

Company:  United Overseas Bank Limited

About UOB & TMRW Digital Group

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

TMRW Digital Group operates out of the UOB Centre for Innovation in the heart of the CBD in Singapore. The Centre houses the core multi-disciplinary team of designers, software developers, digital product owners, marketers and banking specialists who build and run the TMRW Bank.


We are building and expanding the best digital bank in ASEAN.


Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.


TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).


Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.

As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.

You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.

Join us to transform the future of banking and make banking simple, transparent and engaging!


  • Definition TMRW Digital Group’s Digital Analytics Tagging & Tracking Strategy Plan.
  • Ownership and responsibility for defining and monitoring adoption of formalized digital analytics processes. 
  • Defining KPI Frameworks, Designing Tagging Plans, Tagging Implementation and UAT Tagging verification.
  • Stakeholder relationship management, including Local Market Marketing and Technical Teams, Platform Vendors (Google, Adobe & AppsFlyer etc) & Media Agencies
  • Analyze of new features and content performance and liaise with Product owners and Group Technology to define and implement Digital Analytics requirements.
  • Understanding of the digital media landscape and Social Media including Facebook, Google and Line preferable.
  • The ability to interpret Digital Analytics Data, clearly communicate appropriate insights and offer recommendations including media optimization and in-app and website user experiences.
  • Create Centralized Documentation – document processes and maintain specifications in a centralized location such as Confluence
  • Help build & maintain Dashboards & reports for various internal stakeholders, Marketing, Customer Service and Onboarding Teams.
  • Produce a variety of custom reports to support group marketing teams, regional teams, executive leadership
  • Effectively communicate findings with actionable recommendations to business leaders verbally and in presentations
  • Motivated, proactive, creative problem solver not afraid to challenge conventions and help drive positive business change.
  • Responsibility for keeping the organization up to date on the latest Digital Analytics innovations and champion best practice across UOB.


  • Clear understanding, role and operation of Adobe Web analytics, Google Analytics (Firebase) and AppsFlyer with a business.
    • Strong understanding of digital advertising (display, mobile, e-mail, video and social media
    • Strong understanding of digital platform development and operation (Apps & Websites).
    • Knowledge of (Waterfall) Agile / Scrum methodologies preferred.
  • 5+ years of relevant work experience performing digital analytics in marketing sciences capacity at a media agency, market research, consulting or client side research role
  • Experience in Digital Retail Banking and App-development obviously an advantage.
  • Expert in using the Microsoft Office suite with advanced Excel skills essential
  • Experience or Skills in SQL and other Data Analytics languages and tools also beneficial  
  • Knowledge of web measurement technologies: Website analytics software (e.g. Adobe, Google Analytics and AppsFlyer)
  • Knowledge and experience in CRM & Marketing Automation platforms, particularly Adobe Campaign a key advantage.
  • Digital media experience with familiarity with web publishing, digital media and related technology integration.
  • Strong appreciation for web design, branding, digital marketing, user experience, information architecture
  • Solid understanding of digital channels, trends and user behaviors.
  • Detail-oriented with the ability to manage multiple tasks simultaneously.
  • Ability to build and maintain good rapport with internal and external customers communicating ideas and concepts with an end result of increased sales and profitability while handling situations with confidence, tact and resourcefulness
  • Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced environment

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

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