Apply now »

Assistant VP, Digital Acquisition

Posting Date:  14 Nov 2023

Singapore (City Area), Singapore, 048624

Company:  United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department


We are building and expanding the best digital bank in ASEAN.


Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.
TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).
Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.

As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.

Join us to transform the future of banking and make banking simple, transparent and engaging!


Job Responsibilities


This is an exciting role responsible for the Digital Acquisition of Unsecured Loans via UOB TMRW Singapore. Successful candidate will be key contributor to drive media channels analysis and optimization strategies. 


Candidate will be responsible to:

•    Ensure achievement of business objectives & drive Digital Acquisition for Unsecured Loans Product (Line of Credit, Balance Transfer and Personal Loan) on UOB TMRW SG
•    Accelerate growth in overall digital contribution 
•    Collaborate with Product team to drive awareness and digital acquisition of the product via various digital marketing channels. 
•    Develop strategic input with agency and product team to build the digital strategy, media plans and pivot strategies based on funnel effectiveness, within the marketing budget 
•    Keep abreast of insight into industry practices & trends on the product and digital media channels and tools

Job Requirements


•    Degree in Business Administration / Banking & Finance / Digital Marketing or its equivalent
•    At least 5+ years broad experience in digital / finance / product management roles, with a demonstrated track record to take ownership and drive output independently in a fast-paced environment
•    High degree of proficiency required: Microsoft Office suite (Excel, PowerPoint, Outlook)
•    Consistently demonstrates clear and concise written and verbal communication skills
•    Excellent attention to details, proactive and think creatively
•    Ability to win confidence, react quickly to new information and guide decisions that balance multiple objectives
•    Able to successfully navigate within varying degrees of ambiguity in a fast-paced environment and meet deadlines with accuracy
•    High level of maturity and strong leadership skills are necessary to interface and manage multiple stakeholders at a senior leadership level, to drive and accelerate execution.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

Apply now »