Head of Regional Marketing Strategy and Martech , Group Retail

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

Job Responsibilities

This is a leadership role within our Group Retail Marketing, and is responsible for three vital parts of our marketing function:
•    To lead our group retail consumer marketing strategy as we expand our ambitions beyond Singapore into Malaysia, Thailand, Indonesia, and Vietnam. 
•    To transform our marketing thinking beyond the traditional in order to capture the opportunities using digital, AI and machine learning. 
•    To ensure governance and due process across all our marketing functions, ensuring clear, responsible and engaging communications to all our clients.

The role will be responsible for the implementation synergies and efficiencies across all Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies, strategic and executional alignments will be in key areas of:

• Marketing positioning and strategy for common products and services
• Digital Marketing / Performance Marketing / use of AI and other advanced technologies to improve productivity, scale and relevance. 
• Alignment of Brand Corporate Identity and tone of Voice
• Reporting on effectiveness of marketing efforts
• Control and governance

Details:

•    This role will lead the implementation of marketing best practices across all markets, drive adherence to marketing guidelines and the standardisation of common marketing processes and practices to extract strong return on investment of marketing dollars.

•    The role will also function as the digital subject matter expert to drive Performance Marketing outcomes for PFS by leveraging UOB’s investment in marketing technology and driving adoption within the marketing teams so that marketing can deliver tangible business outcomes from their marketing investment as well as to improve marketing productivity and efficiencies both within the function and with our external advertising partners.

•    This also includes maximising the efficiency and effectiveness of third-party agencies (creative and media)

•    Work closely with the broader Group Retail marketing team and key stakeholders in the digital and retail space (marketing, mobile and digital, business analytics, etc) and with key external media and media agency partners to deliver tangible business outcomes.

•    This role will continually improve the operational efficiency of the marketing function by reviewing and improving processes and use of technology.

•    These responsibilities will be achieved through an understanding of key business drivers, the process of campaign development and campaign management, budget management and controls, workload and capacity optimisation.  

Job Requirements

•    Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence.
•    More than 12 years in a marketing role. Financial services or media agency experience preferred
•    Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.
•    Strong grasp of marketing strategy, managing agencies and internal partners.
•    Demonstrated experience in a Regional role is preferred.
•    Excellent communication and presentation skills.
•    Ability to join the dots and engage across multiple stakeholders and navigate complex matrixes. 
•    Solid experience in performance marketing. Direct experience in using and implementing Marketing Technology tools such as the Adobe stack (AA/AT/AAM) or equivalent from other vendors, AppsFlyer and key media targeting tools from Google/FB.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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