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VP, Design Lead, Digital Bank

Posting Date:  26 May 2023

Singapore (City Area), Singapore, Singapore, 048624

Company:  United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We are building and expanding the best digital bank in ASEAN.
Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.
TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).
Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.

You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.
Join us to transform the future of banking and make banking simple, transparent and engaging!

Job Responsibilities

As Design Lead, you’ll get to influence the customer experience across our five core markets – Singapore, Malaysia, Thailand, Indonesia and Vietnam. As the voice of the customer, you’ll be responsible for the discovery and delivery of creative, delightful experiences that address customer needs, business vision, and KPIs. 

As the Experience Design team works with multiple stakeholders across the organization, your role is crucial in ensuring that the Design team becomes a valuable partner to our stakeholders. 

To succeed in this role, you'll need to have a knack for always seeing the big picture while managing expectations from business to customer, and simplifying very complicated ideas into designs that millions across borders will experience.  

You’ll report to the Head of Design / Design Director 


•    Oversee design and delivery of customer experiences that align with business objectives & customer needs
•    Work closely with a cross-functional team of product owners, development squads and other relevant stakeholders through all stages of the product development cycle process.
•    Responsible for ensuring deliverables are delivered on time within agile sprints
•    Guide and partake in discovery, research, and data synthesis to identify critical user insights and breakthrough moments that define quality experiences 
•    Lead usability testing sessions and generate actionable design recommendations to improve the experiences we create. 
•    Effectively communicate research findings, conceptual ideas, detailed design, and design rationale both verbally and visually.
•    Direct the purpose and facilitation of stakeholder engagement sessions e.g., ideation workshops, design review sessions; ensure quick follow-ups of workshop outcomes 
•    Manage a multidisciplinary team by providing holistic views and realistic goals for the team to achieve business outcomes 

Job Requirements


•    5+ years of experience in UX design or product design
•    Experience mentoring content designers, providing design direction, framing problems, and running a team. 
•    Excellent collaboration and facilitation skills as you’ll have to engage multiple stakeholders from different units to align expectations and ensure design solutions meet business KPIs and budgets.
•    Skilled in systems thinking, where you can always see the bigger picture and ensure the voice of the customer is present from discovery to design execution.
•    Strong organizational skills, as you’ll have to manage and run multiple discovery and delivery projects with consistency, efficiency, and quality in a fast-paced, ever-changing, and deadline-driven agile environment.
•    Great communicator and presenter, where you’re able to translate ambiguity and present actionable steps to team and key stakeholders.
•    Experience in applying design principles in consumer products and services environments across UX Research, customer journeys, design thinking.

•    Experience in banking and wealth management 
•    Strong online portfolio available for viewing
•    Experience with design tools such as Figma

•    You’re an emerging leader: You’re motivated by help your team members grow by sharing feedback and leading by example. You provide creative freedom, yet know when to step in when the team needs guidance.
•    You’re a collaborator: You understand that to deliver great experiences you need multiple disciplines to work together. You’re an advocate of cross-functional collaboration between different kinds of design, business, and technology.
•    You’re a change agent: You want to improve how people work and the digital experiences you deliver. You know meaningful change takes time, and how to implement it strategically.
•    You’re a learner: You know you don’t always have the right answer and are always ready to learn. You’re unafraid to ask questions to get to the bottom of an issue and thrive on solving complex problems.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

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