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First VP, Campaign Functional SME - Retail Data Program, Personal Financial Services

Posting Date:  04-Nov-2021

Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

• Collaborate with transformation team to implement a new campaign management platform
• Work closely with cross-functional teams (e.g. business, marketing, campaign operation, IT) to map out process to further streamline campaign process with new platform
• Analyze “as-is” and plan the “to-be” business or campaign processes
• Participate in the discussions and clarifications with IT and vendor
• Playback the solution designed to respective stakeholders and campaign operation team to ensure comprehensive and well fit into campaign operation processes
• Review, clarify and sign off Business Requirement Document and Functional Specification Document 
• Prepare and review UAT test cases, conduct UAT and live verification
• Manage UAT team to ensure completion of user acceptance testing within the agreed timeline
• Implement marketing automation strategies and streamline processes across different business units and regions
• Monitor and manage issues during implementation 
• Facilitate / provide "Train the Trainer" on new campaign management platform
• Maintain up to date knowledge base related to platform features and processes

Job Requirements

•    Bachelor's Degree, preferably in a quantitative field such as Computer Science or Data analytics
•    Sound understanding of campaign management and operations
•    Good understanding of customer lifecycle framework
•    Minimum 3-5 years of experience in Adobe campaign 
•    Minimum 3-5 years of experience in SQL/SAS
•    Good knowledge in Adobe Analytics
•    Preferably with experience in banking industry 
•    Good understanding of relational databases
•    Strong communications skills
•    Resourceful team player and collaborative
•    Good problem solver

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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