Share this Job

Senior Officer/Manager, Personal Banking Marketing, Group Retail

Posting Date:  05-May-2022

Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

This position is responsible for the overall execution of product marketing and customer acquisition programmes for Deposits and Secured Loans. He/she will also be driving net customer growth through mass segment marketing initiatives that meet agreed yearly business targets.

  • Together with Product owners, Sales, Operations, Compliance and Legal stakeholders, develop and implement marketing programs that drive customer acquisitions, leads generation and revenue while strengthening the segment brand proposition. This includes developing sales tools and sourcing premiums and gifting options.
  • Work with creative and media agencies to develop effective marketing collaterals for all touchpoints while leveraging on an optimal media mix.
  • Create and deliver exciting digital/social content that drives awareness, encourage engagement and generate leads.
  • In addition, this individual will also manage branch and self-service banking assets and communications.
  • Work closely with the Analytics and Digital teams for more effective customer targeting and to monitor and track campaign performance and results to aid learnings for future campaigns.
  • Monitor, track and optimize allocated marketing budgets and performance of marketing initiatives to achieve agreed yearly business targets.

Job Requirements

  • At least 2-3 years of marketing or creative/media agency experience. Strong digital and social media marketing experience is essential
  • Degree in Communications, Marketing or Business
  • Effective verbal and written communication skills
  • Strong branding/design sense with business acumen
  • Tenacious and results-oriented with attention-to-details
  • Excellent project and people management skills  
  • Ability to meet deadlines and work in a fast-paced environment
  • Positive and energetic team player

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.