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Posting Date:  03-Oct-2021

Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

  • Seeking to hire a Marketing Manager within UOB’s Group Retail Marketing team who will provide support for marketing activities and campaigns related to the Privilege Banking and Privilege Reserve client segments, as well as the bank's wealth advisory proposition.
  • As a member of the affluent segment marketing team, he/she will have to work closely with stakeholders across the sales, segment and product teams in the bank to facilitate and execute on campaigns to help drive client acquisition, deepen client engagement; and promote portfolio quality and penetration.
  • Specifically, this individual will be tasked with working on client engagement materials (including onboarding and monthly segment newsletters) and ensuring such communication is sent to clients in a timely manner. This entails obtaining the required internal clearances; coordinating, scheduling and implementing eDM and/or SMS blasts; as well as website updates. He/she will also support the execution of client engagement events (including market outlook forums) and be responsible for sourcing and negotiating for campaign gifts/premiums when required.
  • In the area of wealth advisory, this individual will assist in the development of advisory publications, working with the bank’s advisory team and agencies to produce and deliver regular and adhoc content to clients.
  • Beyond below-the-line marketing, he/she may be tasked with supporting the team lead on paid/integrated campaigns as they arise, including working with creative agencies to refine creative assets and the media agency on executing media plans.
  • Across all campaigns, this individual will assist with tracking the effectiveness of marketing efforts and spends. He/she will also be responsible for payments to vendors, budget tracking and reconciliation on allocated marketing budgets.

Job Requirements

  • Degree in Marketing, Communications, Business or Economics
  • Demonstrate creativity and the ability to express opinions on creative work; some marketing experience is preferable
  • Demonstrate an understanding of financial products and client segmentation within the retail banking space
  • Good project management skills – able to prioritise and manage multiple projects in a fast paced environment while maintaining attention to detail
  • Strong communicator (written and spoken) who is personable and collaborative

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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