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Senior VP, Group Digital - Wealth, UOB TMRW Digital Group

Posting Date:  06-Jun-2022

Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We are building and expanding the best digital bank in ASEAN.
Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.
TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).
Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.
Join us to transform the future of banking and make banking simple, transparent and engaging!

Job Responsibilities

Strategic Thinking & Planning 

  • Responsible to formulate and lead a mobile-first approach for wealth sales acquisition and able to design customer-centric digital sales experiences 
  • Responsible for the Digital wealth acquisition strategy to acquire new wealth customers as well as grow the AUM of the existing through varied wealth product lines, appreciating the importance of different phases of the buying journey in the digital space 
  • Manage the entire product line life cycle from strategic & business case planning to tactical activities to drive wealth targets 
  • Analyzing potential revenue streams for product development with a focus on the wealth space
  • Evolve and innovate offering in line with market demands, opportunities and analysis
  • Understand the business issues and be able to define plans and milestones to resolve them
  • Review requirements, specifications, business processes and recommendations related to proposed solution.


Marketing & Execution

  • Responsible for driving Digital Wealth acquisition and transaction numbers, able to work closely with internal and external stakeholders, championing best in class marketing and sales strategy across paid and owned channels for existing and new Digital Wealth services.
  • Actively work with internal stakeholders to drive digital funnel performance leveraging a data-first approach.  
  • Lead team members who understand the importance of managing fall-out points throughout the conversion funnel to develop initiatives to increase yield and scale volume


Leadership & Team Management

  • Lead and manage a small team of managers responsible for our Digital Wealth strategy and numbers. 
  • Responsible for developing careers of team members and provide day to day guidance and direction.  


Job Requirements

  • At least 10-12 years of product management experience in a financial institution or fintech in the Digital Wealth space. 
  • Able to lead high performing teams and is comfortable with targets and running after sales numbers 
  • Deep expertise in direct-response and performance marketing for Wealth products, as well as strong paid media, and martech/adtech foundations will be an advantage 
  • Strong analytical skills and able to assess multiple systems for troubleshooting. Good problem solver and decision maker.
  • Ability to write well and experienced at writing various business documents (i.e. business case and requirements, project plans, presentations, reports, and specifications).
  • Excellent communications skills and able to work across both business and technology partners.
  • Excited and passionate about digital technologies, and its ability to change significantly the way we live.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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