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Senior VP, Head of Business Banking, High Net Worth and Travel Marketing,Personal Financial Services

Posting Date:  28-Nov-2021

Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

Reporting to the Head of Group Retail Marketing, this position is responsible for providing Group High Net Worth segment, Business Banking and Travel Marketing leadership. This includes conceptualizing and driving the go-to-market strategy for the respective business segments’ key campaigns and initiatives and working closely with the business heads to achieve agreed yearly business targets. 

The candidate will also oversee the respective in-country Business Banking Marketing leads (Singapore, Malaysia, Thailand, Indonesia and Vietnam) in developing the marketing strategy for the market’s product and portfolio initiatives.

•    Work closely with Business Heads to understand their business strategies and translating them into executable go-to-market strategies and driving these strategies through to the markets 
•    Work closely with respective business segments’ Product, Portfolio, Sales, Operations, Compliance and Legal stakeholders to plan and design effective workflows in the implementation of marketing programs that drive customer acquisitions, leads generation and utilization 
•    Analyze and work closely with the Analytics and Channels teams for more effective customer targeting and marketing effectiveness metrics.
•    Conceptualize and develop the customer value propositions (CVPs) and messaging for key strategic initiatives and campaigns 
•    Provide direction and guidance to creative agencies to develop and articulate CVPs that translate to effective communications, translated into a communication strategy for all customer touchpoints
•    Plan media buying strategies for key strategic initiatives and work closely with media agencies in contract negotiations to ensure optimal media placements and reach 
•    Plan and monitor allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets
•    Monitor and track campaign performances and results to aid learnings for future campaigns and for best practice sharing 
•    Provide guidance on localisation of regional strategies and its implementation in-market

Job Requirements

•    At least 12 years of marketing &/or banking experience, experience in travel will be a bonus
•    Degree in Communications, Marketing or Business
•    Creative and resourceful in finding solutions
•    Strong digital, content marketing background
•    Strong branding/design sense with good business acumen
•    Experienced in managing and working with senior leadership 
•    Tenacious and results-oriented with attention-to-details
•    Excellent project and people management skills  
•    Good understanding of consumer/SME marketing is advantageous
•    Some experience in a regional capacity will be an advantage

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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