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VP, Business Banking Marketing, Personal Financial Services

Posting Date:  10-Nov-2021

Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

  • Seeking to hire a Vice President (VP) within UOB’s Group Retail Marketing team who will oversee and manage all marketing activities and campaigns related to secured and unsecured lending, trade and bancassurance products and solutions that the bank offers to SME clients within its Business Banking segment.
  • The individual will have to work closely with stakeholders across the product, portfolio, customer experience and channels teams in the bank to develop and execute campaigns to help generate leads, drive client acquisition and deepen client engagement. At the same time, he/she is responsible for marketing activities aimed at driving awareness, signups/installs and usage of the bank’s digital platforms designed to help SMEs perform their banking transactions and business operations seamlessly.
  • Specifically, this individual is also tasked with continuous marketing activities aimed at establishing the bank’s thought leadership and expertise in partnering SMEs through the creation, curation and communication of content that showcases its value proposition to prospects and existing clients.
  • When running campaigns, he/she will be required to provide clear direction and work with creative and social agencies to develop effective assets across the full range of paid and owned channels. He/she will also be expected to have experience and capabilities across traditional and digital marketing, working with the media agency to determine the media mix, target and retarget audiences effectively; and optimise media spends for campaigns.
  • The individual is likewise responsible for managing allocated marketing budgets, including monitoring the marketing effectiveness of spends in driving marketing and business objectives.  

Job Requirements

  • At least 8 years of marketing experience in a financial institution (FI) or managing FI accounts in a creative agency
  • Degree in Marketing, Communications, Business or Economics
  • Demonstrate creativity and the ability to express opinions on creative work; strong digital and social media marketing experience is essential
  • Good understanding of SME banking products is preferable
  • Robust project management skills – able to prioritise and manage multiple projects in a fast paced environment while maintaining attention to detail
  • Possess business acumen, with a keen eye on the competitive landscape and a strong ability to help drive results while adapting to business needs and challenges
  • Strong communicator (written and spoken) who is able to build and deepen internal and external stakeholder relationships

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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