Share this Job
Apply now »

Assistant Vice President, Senior Digital Analyst

Posting Date:  09-Nov-2022

Singapore, Singapore, SG

Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department


We are building and expanding the best digital bank in ASEAN.
Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.
TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).
Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.
Join us to transform the future of banking and make banking simple, transparent and engaging!

Job Responsibilities

Reporting into Group Head of Digital Analytics, TMRW are seeking a digital analyst and team player.
You are likely to have five years’ experience.  Experience in retail banking or financial services is an obvious advantage but not essential.
Working with internal (Group and local marketing & Customer Engagement teams) and external stakeholders (Media agencies and platform providers), you will help the implementation of Digital Tagging and Tracking and the reporting of digital behavior insights.

Scope & Responsibilities

  • Stakeholder relationship management, including Local Market Marketing and Technical Teams, Platform Vendors (Google, Adobe & AppsFlyer etc) & Digital Analytics Agencies.
  • Defining business reporting goals and KPI’s, Designing Tagging Plans, Implementation and UAT Tagging verification.
  • Analyze of new digital features and content performance and liaise with Product owners and Group Technology to define and implement Digital Analytics requirements.
  • Interpretation of Digital Analytics Data to communicate appropriate insights and offer recommendations including media optimization and in-app user experiences.
  • Produce reports to help group marketing teams, regional teams, and executive leadership to make more informed decisions.
  • Effectively communicate findings with actionable recommendations to business leaders verbally and in presentations.
  • Motivated, proactive, creative problem solver not afraid to challenge conventions and help drive positive business change.

Job Requirements

  • An understanding, Web analytics; Adobe, Google Analytics (Firebase) and AppsFlyer preferred.
  • An understanding of digital advertising (display, mobile, e-mail, video and social media
  • An understanding of digital platform development and operation (Apps & Websites).
  • 5+ years of work experience as a digital analyst or from an associated digital background, including data analysts or IT engineering or similar.Experience in Digital Retail Banking and App-development obviously an advantage but not essential.
  • Experienced  in using the Microsoft excel and PowerPoint 
  • Knowledge of web measurement technologies: Website analytics software (e.g. Adobe, Google Analytics and AppsFlyer) and advantage but not essential (Training provided)
  • An appreciation for web design, digital marketing, user experience, information architecture
  • Detail-oriented with the ability to manage multiple tasks simultaneously.
  • Ability to build and maintain good rapport with internal and external customers communicating ideas and concepts with an end result of increased sales and profitability while handling situations with confidence, tact and resourcefulness


This is an opportunity for those looking to progress their career in data or potentially wanting to get into Digital Analytics or Data Analytics for the first time.
We have a strong focus on training and development for all of our existing and new data analytics staff and structured approach to achieving your long term career goals.
Training of specific Digital Analytics platforms such as Adobe Analytics, GA, Firebase and AppsFlyer can be provided to those without prior knowledge or experience.
We offer a strong competitive package, working with a fun vibrant team.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.

Apply now »