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VP, Digital Analyst, Group Retail

Posting Date:  28-Mar-2023


Company:  United Overseas Bank Limited

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.


Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

• Provide analytics support to the Mobile & Digital (MAD) team in driving better understanding of customer journey, conversion & optimization opportunities to improve revenue using Digital Analytics tools in an enterprise environment.
• Leverage Digital Analytics to identify interactions, patterns, insights, and trends across web and mobile journeys to reveal data driven opportunities to grow sales or usage.
• Participate in the implementation of new Digital Analytics tools within the Bank and act as subject matter expert within the Digital Analytics team for such initiatives.
• Provide necessary support to Performance Marketing. E.g. funnel driven regular tracking and individual close-loop analysis for re-targeting purpose
• Design, build and enhance intuitive dashboards using data visualization tool for business to aid in portfolio management, strategy development & reporting.
• Proactively socialize insights and learnings.

Job Requirements

• Strong mathematical or statistics background, preferably a Degree in Applied Mathematics, Statistics, Computing, Finance or equivalent quantitative disciplines.
• Experience in a high-performance Digital Analytics environment, handling and utilizing Digital Analytics tools like Adobe Analytics, Google Analytics, AppsFlyer (or similar Mobile attribution tool), understanding of Digital marketing ecosystem like Display, Search and Social, and familiarity with Performance Marketing.
• Experience in SAS (Base, SQL, Macro, EG) or other statistical programming software to aggregate & analyze data, make reasonable assumptions, and draw meaningful conclusions.
• Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans.
• An independent worker and self-motivated team player that can perform under pressure with strong stakeholder management & communications skills.

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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